Washington, D.C.-based Neighborhood Development Co.’s proposed project on Georgia Avenue is the latest example of increased redevelopment in the district’s Georgia Avenue corridor, according to the Washington Business Journal.

“We think it’s the next major growth area for the city,” says Adrian Washington, founder and chief executive officer of Neighborhood Development. “DuPont Circle happened 30 years ago, then Logan Circle 20 years ago and Columbia Heights 10 years ago. Look on the map and see the wave of development and it’s heading east. Georgia Avenue is the next hot area, and 10 years from now it’ll look a lot like Columbia Heights.”

The company’s $30 million proposed project, Vue, involves 112 residential units and 7,000 square feet of ground-floor retail. It will feature about 118,000 square feet of gross floor area in buildings as high as 90 feet, as well as 49 parking spaces in an underground garage.

Neighborhood Development already has developed about 300,000 square feet on the corridor—including housing, a grocery store and a restaurant—and has an additional 200,000 square feet planned, investing more than $100 million. It also soon will break ground on The Heights on Georgia Avenue and has proposed redeveloping a 121,000-square-foot parcel at Georgia Avenue and Irving Street.

“We’re heavily invested in Georgia Avenue, so maybe we see an opportunity where others don’t,” Washington says.

However, the Office of Planning has described lower Georgia Avenue as having an “underlying bone structure” of densely packed row houses and tight alleys that “make this section unlikely to change from its current live-work setup.” And the D.C. government’s Retail Action Strategy says there are some infill development opportunities but few for anchor retail.

Still, Democratic D.C. Councilman Jim Graham, whose Ward 1 includes the Seventh Street-Georgia Avenue corridor, says development has been a long time coming and cites various projects in the works, including the Howard Theatre and United Negro College Fund headquarters.

“There’s a huge set of opportunities, and it’s all ready to go,” Graham says. “It’s a logical next step for Ward 1 and the city. Georgia has been ready for this.”